{"id":2495,"date":"2019-01-22T13:40:11","date_gmt":"2019-01-22T18:40:11","guid":{"rendered":"https:\/\/www.conditionedair.com\/blog\/?p=2495"},"modified":"2019-01-22T13:40:11","modified_gmt":"2019-01-22T18:40:11","slug":"good-business-practices","status":"publish","type":"post","link":"https:\/\/www.conditionedair.com\/blog\/uncategorized\/good-business-practices\/","title":{"rendered":"Good Business Practices"},"content":{"rendered":"

Editors Note:<\/strong> This excerpt is from the book “Invest Your Heartbeats Wisely”<\/strong><\/a>\u00a0 by Theo Etzel\u00a0<\/em><\/p>\n

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By: Theo Etzel, Chairman Of The Board<\/p>\n

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I also understand that being cordial, interested, even committed to your staff\u2019s personal accomplishments and professional contribution does not address the financial aspects of the big picture \u2013 we are in business to make a profit.<\/p>\n

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Let me share an example. In the HVACR industry, it\u2019s very common for technicians to get paid a percentage of the repair ticket or commissions on parts that they use in a repair. There is a trust factor there when someone shows up at your house and suggests all sorts of expensive parts and repairs \u2013 they often receive a commission on those repairs. But how when someone is making a percentage of a repair ticket, can the trust factor remain uncompromised? It can\u2019t.<\/p>\n

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That is why our technicians do not do that \u2013 they are there to fix your system. They are paid a very good hourly wage for their education and expertise. They are not burdened by sales quotas or commissions and there is no incentive to be in their favor for upselling the customer.<\/p>\n

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Make sure the carrot and the intention line up and that gets to the root of how to do business with customers who want to trust you and continue doing business with you. There is a \u201cwhy\u201d of those principles that must come from the leader of the company. There is a \u201chow\u201d of those principles.<\/p>\n

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As a leader I say, \u201cThis is how we will do business.\u201d But then I equip my staff with the right tools and let them do their job. I don\u2019t micromanage and I don\u2019t like to be micromanaged. I want to set people up for success \u2013 to be doing business and living in that business world aligned with beliefs and personal philosophies that differentiate what is right and wrong.<\/p>\n

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In the \u201cBusiness Ethics\u201d section of this book, I delve into the absence of classes at business school years ago and how nowadays, business ethics is part of just about every business degree. I don\u2019t know how to separate business ethics and life ethics<\/p>\n

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Out team does a great job but that does not come without a lot of focused efforts. Our true employers are outside this building \u2013 which means we must have a corporate culture that supports that.<\/p>\n

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Here is an example: it\u2019s likely that my team knows I believe government creating jobs is garbage economics. They could help with that by not fighting business owners, but all of our employees understand that the customers are really their employees. Therefore, our #1 mission is to serve our employees out in the field. My staff needs our support to do that, and as a leader part of my job is to see that they have it in all areas.<\/p>\n

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So how do we reward our staff without compromising the trust our customers have placed in us?<\/p>\n

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We do so by catching people doing the right thing and holding that up in front of the right people in our company culture. We have several ways that that happens.<\/p>\n

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Our \u201cAta\u2019 Bucks\u201d system begins when a customer writes in to share a positive experience. In the service meeting or whatever department that person is in, the customer\u2019s comments are read aloud in front of everyone. Everyone applauds.<\/p>\n

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The technician or whomever has received these accolades collects \u201cAta\u2019 Bucks\u201d which they can redeem for gift cards. We also award \u201cSafety Bucks\u201d every month to people who remain accident free. Personnel can nominate other staff members for going above and beyond as well.<\/p>\n

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This only scratches the surface of what you can do for your staff that keeps sacred that bind between you and your customers.<\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

Editors Note: This excerpt is from the book “Invest Your Heartbeats Wisely”\u00a0 by Theo Etzel\u00a0   By: Theo Etzel, Chairman Of The Board   I also understand that being cordial, interested, even committed to your staff\u2019s personal accomplishments and professional contribution does not address the financial aspects of the big picture \u2013 we are in […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[208,140,247,48,248],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.conditionedair.com\/blog\/wp-json\/wp\/v2\/posts\/2495"}],"collection":[{"href":"https:\/\/www.conditionedair.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conditionedair.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conditionedair.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conditionedair.com\/blog\/wp-json\/wp\/v2\/comments?post=2495"}],"version-history":[{"count":0,"href":"https:\/\/www.conditionedair.com\/blog\/wp-json\/wp\/v2\/posts\/2495\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.conditionedair.com\/blog\/wp-json\/wp\/v2\/media?parent=2495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conditionedair.com\/blog\/wp-json\/wp\/v2\/categories?post=2495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conditionedair.com\/blog\/wp-json\/wp\/v2\/tags?post=2495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}